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Analytical approaches to product and marketing planning / edited by Allan D. Shocker by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Cambridge, Mass. : Marketing Science Institute, c1979
Availability: Items available for loan: North South University Library (1)Location, call number: A11. 1979.

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Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Chennai, India : Palgrave Macmillan, c2008
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.13.C253 2008.

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