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001			BD-DhNSU-18883
003			BD-DhNSU
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008			220418s2002 ii a|||g b||| 001 0|eng d
020			_a8123908180
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aRS189 _b.P75 2002
082	0	0	_a615.10688 _bP935
245	0	0	_aPrinciples of pharmaceutical marketing / _cedited by Mickey C. Smith.
250			_a3rd ed.
260			_aNew Delhi : _bCBS Publishers & Distributors, _cc2002.
300			_axiii, 529 p. : _bill. ; _c25 cm.
504			_a Includes bibliography & index.
520			_aPrinciples of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
526			_aMarketing & International Business
526			_aPharmaceutical Science
590			_aSumaiya Kainat Bintey Kohinoor
590			_aMd. Abdul Hakim
650		0	_aPharmaceutical industry
650		0	_aDrugs _xMarketing.
700	1		_aSmith, Mickey C. _eeditor
942			_2lcc _cBK
999			_c18883 _d18883