Global marketing strategy /
Douglas, Susan P.
Global marketing strategy / Susan P. Douglas and C. Samuel Craig. - int. ed. - New York : McGraw-Hill, c1995. - xx, 554 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472 9780070134478
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .D68 1995
658.848 / D736g
Global marketing strategy / Susan P. Douglas and C. Samuel Craig. - int. ed. - New York : McGraw-Hill, c1995. - xx, 554 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070134472 9780070134478
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .D68 1995
658.848 / D736g