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Principles of marketing management /

Bagozzi, Richard P.

Principles of marketing management / Richard P. Bagozzi - Chicago : Science Research Associates, c1986. - xxii, 730 p. ; ill. ; 27 cm.

ISBN: 0574193359

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .B34 1986

Dewey Class. No.: 658.8 / B148i

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Principles of marketing management /