North South University Library OPACServices marketing /
Lovelock, Christopher H.
Services marketing / Christopher H. Lovelock. - 3rd ed. - Upper Saddle River, N.J. : Prentice-Hall, c1997. - xii, 660 p. : ill. ; 25 cm.
Includes bibliographical references (p. 649-650) and index.
0134558413
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1996
658.8 / L898s
Services marketing / Christopher H. Lovelock. - 3rd ed. - Upper Saddle River, N.J. : Prentice-Hall, c1997. - xii, 660 p. : ill. ; 25 cm.
Includes bibliographical references (p. 649-650) and index.
0134558413
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1996
658.8 / L898s