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Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 8th ed. - Boston : Irwin/McGraw-Hill, c1991. - xxii, 833 p. ; ill. ; 24 cm.

ISBN: 025607917X

LCCN:

Subjects--Topical Terms:
Corporations
Finance
Corporate finance

LC Class. No.: HF5415.33 / .U6H38 1991

Dewey Class. No.: 658.83420973 / H393c

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Consumer behavior :