Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 8th ed. - New York : McGraw-Hill, c2001. - xxii,776 p. : ill. ; 24 cm.
025607917X
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 2001
658.83420973 / H393c
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 8th ed. - New York : McGraw-Hill, c2001. - xxii,776 p. : ill. ; 24 cm.
025607917X
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 2001
658.83420973 / H393c