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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong and Robert Warren - 8th ed. - New Jersey : Prentice-Hall, c1999. - xx, 794 p. : ill. ; 27 cm. + 1 computer disc (CD ; 3/4 in.)

ISBN: 0134410157

Subjects--Topical Terms:
Marketing
Marketing managemnt

LC Class. No.: HF5415 / .K636 1999

Dewey Class. No.: 658.8 / K87p

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Principles of marketing /