Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - Boston : Irwin / McGraw-Hill, c1999. - xxix, 705 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes index.
0072410639
Marketing.
Business marketing
HF5415 / .D92 1999
658.8 / D993b
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - Boston : Irwin / McGraw-Hill, c1999. - xxix, 705 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes index.
0072410639
Marketing.
Business marketing
HF5415 / .D92 1999
658.8 / D993b