Strategic marketing :
Quelch, John A.
Strategic marketing : cases for 21st century Asia / John A. Quelch, Swee Hoon Ang and Siew Meng Leong - Singapore : Prentice-Hall, c2000. - viii, 404 p. ; ill. ; 24 cm.
Marketing
Decision making Markeing
Management
HF5415 / .135 2000
658.802
Strategic marketing : cases for 21st century Asia / John A. Quelch, Swee Hoon Ang and Siew Meng Leong - Singapore : Prentice-Hall, c2000. - viii, 404 p. ; ill. ; 24 cm.
Marketing
Decision making Markeing
Management
HF5415 / .135 2000
658.802