Advertising management /
Aaker, David A.
Advertising management / David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi : Prentice Hall India, c1994. - xiii, 593 p. ; ill., figs., tabs. ; 24 cm.
8120307909
Advertising
HF5823 / .A13 1994
Advertising management / David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi : Prentice Hall India, c1994. - xiii, 593 p. ; ill., figs., tabs. ; 24 cm.
8120307909
Advertising
HF5823 / .A13 1994