North South University Library OPACProduct innovation strategy pure and simple :
Robert, Michel,
Product innovation strategy pure and simple : how winning companies outpace their competitors / Michel Robert. - New York : McGraw-Hill, c1995. - xvi, 174 p. : ill. ; 24 cm.
Includes index.
0070531323
New products--Management.
HF5415.153 / .R63 1995
658.575 / R639s
Product innovation strategy pure and simple : how winning companies outpace their competitors / Michel Robert. - New York : McGraw-Hill, c1995. - xvi, 174 p. : ill. ; 24 cm.
Includes index.
0070531323
New products--Management.
HF5415.153 / .R63 1995
658.575 / R639s