Marketing management :
Kotler, Philip
Marketing management : analysis, planning, implementation and control / Philip Kotler - 9th ed. - New Jersey : Prentice-Hall, c1997. - xl, 938 p. : ill. ; 27 cm. - The Prentice-Hall International series in marketing .
0132435101
Marketing
Management
HF5415.13 / .K64 1997
658.8 / K87m
Marketing management : analysis, planning, implementation and control / Philip Kotler - 9th ed. - New Jersey : Prentice-Hall, c1997. - xl, 938 p. : ill. ; 27 cm. - The Prentice-Hall International series in marketing .
0132435101
Marketing
Management
HF5415.13 / .K64 1997
658.8 / K87m