Exploring corporate strategy /
Johnson, Gerry
Exploring corporate strategy / Gerry Johnson and Kevan Scholes. - 6th ed. - Harlow, England : Prentice Hall, c2002. - xxxvii, 1082 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273651129 9780273651123
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J64 2002
Exploring corporate strategy / Gerry Johnson and Kevan Scholes. - 6th ed. - Harlow, England : Prentice Hall, c2002. - xxxvii, 1082 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273651129 9780273651123
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J64 2002