North South University Library OPACMarketing /
Bovee, Courtland L.
Marketing / Courtland L. Bovee, Michael J. Houston and John V. Thill - 2nd ed. - New York : McGraw-Hill, c1995. - xxiv,721+v p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes index.
0070068798
Marketing
HF5415 / .B6213 1995
658.8 / B783m
Marketing / Courtland L. Bovee, Michael J. Houston and John V. Thill - 2nd ed. - New York : McGraw-Hill, c1995. - xxiv,721+v p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes index.
0070068798
Marketing
HF5415 / .B6213 1995
658.8 / B783m