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Selling the invisible : a field guide to modern marketing /

Beckwith, Harry

Selling the invisible : a field guide to modern marketing / Harry Beckwith. - New York : Warner Books, c1997. - xx, 252 p. ; 20 cm.

Includes bibliographical references (p. 246-250).

ISBN: 0446520942 9780446520942

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 / .B43 1997

Dewey Class. No.: 658.8 / B397s

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Selling the invisible : a field guide to modern marketing /