Total global strategy II :
Yip, George S.
Total global strategy II : updated for the internet and service era / George S. Yip. - New Jersey : Prentice Hall, c2003. - xix, 299 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0130179175 9780130179173
International business enterprises--Management
Strategic planning.
Electronic commerce.
Service industries.
HD62.4 / .Y57 2003
658.049 / Y51t
Total global strategy II : updated for the internet and service era / George S. Yip. - New Jersey : Prentice Hall, c2003. - xix, 299 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0130179175 9780130179173
International business enterprises--Management
Strategic planning.
Electronic commerce.
Service industries.
HD62.4 / .Y57 2003
658.049 / Y51t