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Marketing :

Pride, William M.

Marketing : concepts and strategies / William M. Pride - 12th ed. - Boston : Houghton Mifflin, c2003. - xxvii,631+v p. : ill. ; 28 cm.

Includes index.

ISBN: 0618192425

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P658 2003

Dewey Class. No.: 658.8 / P947m

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Marketing :