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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - 8th ed. - New Jersey : Pearson/ Prentice-Hall, c2004. - xxiv, 587+v p. ; ill. ; 26 cm.

ISBN: 0130673358

LCCN:

Subjects--Topical Terms:
Consumer behavior
Consumer research

LC Class. No.: HF5415.32 / .S35 2004

Dewey Class. No.: 658.8342 / S333c

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