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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund - 8th ed. - Cincinnati, Ohio : Thomson/South-Western, c2003. - xxi, 744 p. ; ill. ; 25 cm.

ISBN: 0324181485

LCCN:

Subjects--Topical Terms:
Marketing
Research
Sales management

LC Class. No.: HF5415.2 / .Z54 2003

Dewey Class. No.: 658.83 / Z68e

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Exploring marketing research /