North South University Library OPACServices marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed. - New Delhi : Tata McGraw-Hill, c2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0070530424 9780070530423
Service industries--Marketing.
Customer services.
Marketing
HD9980.5 / .Z45 2003
658.8 / Z48s
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed. - New Delhi : Tata McGraw-Hill, c2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0070530424 9780070530423
Service industries--Marketing.
Customer services.
Marketing
HD9980.5 / .Z45 2003
658.8 / Z48s