Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci - 8th ed. - Australia : South-Western, c2002. - xxvi, 1006 p. : ill. ; 26 cm.
0030331013
Marketing research
HF5415.2 / .C5 2002
658.83 / C563m
Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci - 8th ed. - Australia : South-Western, c2002. - xxvi, 1006 p. : ill. ; 26 cm.
0030331013
Marketing research
HF5415.2 / .C5 2002
658.83 / C563m