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Services marketing :

Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock - 4th ed. - New Delhi : Pearson Education, c2001. - xviii, 717 p. : ill. ; 25 cm.

ISBN: 8178083523

LCCN:

Subjects--Topical Terms:
Professions
Marketing Service industries
Marketing

LC Class. No.: HF5415.122 / .L68 2001

Dewey Class. No.: 658.8 / L898s

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Services marketing :