North South University Library OPACThe brand marketing book :
Marconi, Joe
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, IL : NTC Business Books, c2000. - xv, 247 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0844222577 9780844222578
Branding (Marketing).
HD69 / .B7M37 2000
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. - Lincolnwood, IL : NTC Business Books, c2000. - xv, 247 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0844222577 9780844222578
Branding (Marketing).
HD69 / .B7M37 2000