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Auditing markets, products, and marketing plans /

Parmerlee, David

Auditing markets, products, and marketing plans / David Parmerlee - Lincolnwood : NTC Business, c2000. - xii, 193 p. : ill. ; 28 cm. - AMA marketing toolbox .

ISBN: 0658001337

LCCN:

Subjects--Topical Terms:
Marketing audits

LC Class. No.: HF5415.16 / .P37 2000

Dewey Class. No.: 658.802 / P231a

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Auditing markets, products, and marketing plans /