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Strategic marketing management /

Dolan, Robert J.

Strategic marketing management / Robert J. Dolan - Boston : Harvard Business School Publications, c1991. - xvi, 656 p. : ill. ; 25 cm.

ISBN: 0875843107

LCCN:

Subjects--Topical Terms:
Marketing
Management.

LC Class. No.: HF5415.13 / .S878 1991

Dewey Class. No.: 658.81 / D657

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