North South University Library OPACStrategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens and Nigel F. Piercy - 8th ed. - Boston : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
0071244328
Marketing
Decision making Marketing
Management Marketing
Management
HF5415.135 / .C72 2006
Strategic marketing / David W. Cravens and Nigel F. Piercy - 8th ed. - Boston : McGraw-Hill, c2006. - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
0071244328
Marketing
Decision making Marketing
Management Marketing
Management
HF5415.135 / .C72 2006