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Strategic management /

Saloner, Garth

Strategic management / Garth Saloner, Andrea Shepard and Joel Podolny. - New York : John Wiley, c2001. - xvii, 442 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471380717 9780471380719

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / .S25 2001

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