North South University Library OPACThe new global brands :
Quelch, John A.
The new global brands : managing non-government organizations in the 21st century / John A. Quelch and Nathalie Laidler-Kylander - Mason, OH. : South-Western, c2006. - vi, 324 p. : ill., maps. ; 24 cm.
032432023X
Non governmental organizations
Management
Non governmental organizations
JZ4841 / .Q45 2006
361.770688
The new global brands : managing non-government organizations in the 21st century / John A. Quelch and Nathalie Laidler-Kylander - Mason, OH. : South-Western, c2006. - vi, 324 p. : ill., maps. ; 24 cm.
032432023X
Non governmental organizations
Management
Non governmental organizations
JZ4841 / .Q45 2006
361.770688