Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy,relationships, and learning / F. Robert Dwyer and John F. Tanner - 2nd ed. - Boston : Irwin / McGraw-Hill, c2002. - xxix, 705 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0071123326
Marketing.
Business marketing
HF5415 / .D92 2002
658.8 / D989b
Business marketing : connecting strategy,relationships, and learning / F. Robert Dwyer and John F. Tanner - 2nd ed. - Boston : Irwin / McGraw-Hill, c2002. - xxix, 705 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
0071123326
Marketing.
Business marketing
HF5415 / .D92 2002
658.8 / D989b