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Essentials of marketing :

Perreault, William D.

Essentials of marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy - 7th ed. - Illinois : Irwin/McGraw-Hill, c1997. - xvi, 56 p. : ill. ; 24 cm.

ISBN: 0256183414

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 1997

Dewey Class. No.: 658.8 / P455e

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Essentials of marketing :