Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill and Tom J. Brown - 5th ed. - Australia : Thompson, c2004. - xxvii, 738 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.)
0324190972
Marketing research
HF5415.2 / .C49 2004
658.83 / C559b
Basic marketing research / Gilbert A. Churchill and Tom J. Brown - 5th ed. - Australia : Thompson, c2004. - xxvii, 738 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.)
0324190972
Marketing research
HF5415.2 / .C49 2004
658.83 / C559b