Normal view MARC view ISBD view

Consumer behavior and marketing strategy /

Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson - 5th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. ; 26 cm.

ISBN: 0256261903

LCCN:

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.3 / .P468 1999

Dewey Class. No.: 658.8342 / P478c

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

North South University Library OPAC

Consumer behavior and marketing strategy /