Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - Boston : Mass: McGraw-Hill/Irvin, c1999. - xxxi, 785, [53] p. : ill. ; 28 cm.
007561028
Marketing
Periodicals
Marketing
HF5410 / .A67 1999
658.8005 / P258a
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - Boston : Mass: McGraw-Hill/Irvin, c1999. - xxxi, 785, [53] p. : ill. ; 28 cm.
007561028
Marketing
Periodicals
Marketing
HF5410 / .A67 1999
658.8005 / P258a