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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer and Deborah J. MacInnis - 2nd ed. - Boston : Houghton Mifflin, c2001. - xxi, 681 p. : ill. ; 27 cm.

ISBN: 0618013261

LCCN:

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .H69 2001

Dewey Class. No.: 658.83420973 / H868c

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