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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar and George S. Day - 9th ed. - New York : John Wiley, c2007. - xvii, 774 p. : ill., figs., tabs. ; 25 cm.

ISBN: 0470050764

LCCN:

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 2007

Dewey Class. No.: 658.83 / A111m

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