North South University Library OPACServices marketing :
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz - 6th ed. - Upper Saddle River, N. J. : Pearson /Prentice-Hall, c2007. - xx, 648 p. : ill. ; 28 cm.
0131875523
Professions
Marketing Service industries
Marketing
HF5415.13 / .L5883 2007
Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz - 6th ed. - Upper Saddle River, N. J. : Pearson /Prentice-Hall, c2007. - xx, 648 p. : ill. ; 28 cm.
0131875523
Professions
Marketing Service industries
Marketing
HF5415.13 / .L5883 2007