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Principles of direct and database marketing /

Tapp, Alan

Principles of direct and database marketing / Alan Tapp - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice-Hall, c2005. - xiv, 489 p. : ill. ; 25 cm.

ISBN: 0273683551

LCCN:

Subjects--Topical Terms:
Direct marketing
Database marketing

LC Class. No.: HF5415.126 / .T35 2005

Dewey Class. No.: 658.872 / T174p

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Principles of direct and database marketing /