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Strategic marketing problems :

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 11th ed. - Upper Saddle River, N.J. : Pearson/ Prentice-Hall, c2007. - x,722 p. : ill. ; 29 cm.

ISBN: 0131871528

LCCN:

Subjects--Topical Terms:
Marketing
Decision making
Marketing

LC Class. No.: HF5415.135 / .K47 2007

Dewey Class. No.: 658.802 / K39s

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Strategic marketing problems :