Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon - 7th ed. - Upper Saddle River, N.J. : Pearson/ Prentice-Hall, c2007. - xviii, 654 p. : ill. ; 29 cm.
0132186942
Consumer behavior
HF5415.32 / .S6 2007
658.8342 / S689c
Consumer behavior : buying, having, and being / Michael R. Solomon - 7th ed. - Upper Saddle River, N.J. : Pearson/ Prentice-Hall, c2007. - xviii, 654 p. : ill. ; 29 cm.
0132186942
Consumer behavior
HF5415.32 / .S6 2007
658.8342 / S689c