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Promotional management /

Govoni, Norman

Promotional management / Norman Govoni, Robert Eng and Morton Galper - New York : Prentice-Hall, c1993. - xi, 575 p. : ill. ; 22 cm.

ISBN: 9813026987

LCCN:

Subjects--Topical Terms:
Management
Promotional management

LC Class. No.: HF5415 / .G624 1993

Dewey Class. No.: 658.3126 / G721p

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Promotional management /