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Best practice cases in branding :

Keller, Kevin Lane

Best practice cases in branding : lessons from the World's strongest brands / Kevin Lane Keller - Upper Saddle River, NJ : Pearson Education, c2008. - 382 p. : ill. ; 23 cm.

ISBN: 9780131888654

LCCN:

Subjects--Topical Terms:
Branding
Marketing
Brand name products

LC Class. No.: HD69 / .B7K447 2008

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Best practice cases in branding :