Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh and Roger J. Best - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv,790 p. : ill. ; 28 cm. + 1 computer disc (CD ; 3/4 in.)
9780071106689
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 2007
658.83420973 / H393c
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh and Roger J. Best - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv,790 p. : ill. ; 28 cm. + 1 computer disc (CD ; 3/4 in.)
9780071106689
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 2007
658.83420973 / H393c