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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicolaud - 4th ed. - Harlow, England ; New York : FT Prentice-Hall, c2008. - xviii, 614 p. : ill. ; 25 cm.

ISBN: 9780273706977

LCCN:

Subjects--Topical Terms:
Islam and science
Science
Islamic countries

LC Class. No.: HF5415.127 / .H66 2008

Dewey Class. No.: 658.802 / H784m

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Marketing strategy and competitive positioning /