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A framework for marketing management /

Kotler, Philip

A framework for marketing management / Philip Kotler and Kevin Lane Keller - 3rd ed. - New Delhi : Pearson Education, c2007. - 382 p. : ill. ; 25 cm.

ISBN: 8131716716

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .K636 2007

Dewey Class. No.: 658.8 / K87f

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A framework for marketing management /