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Kellogg on marketing /

Kellogg on marketing / edited by Dawn Iacobucci - New York : John Wiley, c2001. - xx, 427 p. : ill. ; 24 cm.

ISBN: 047135399X

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K437 2001

Dewey Class. No.: 658.8 / K291

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Kellogg on marketing /