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Global marketing : foreign entry, local marketing & global management /

Johansson, Johny K.

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw Hill, c2009. - xix, 662 p. : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780071263627

Subjects--Topical Terms:
Export marketing
Export marketing--Management.

LC Class. No.: HF1416 / .J64 2009

Dewey Class. No.: 658.84 / J65g

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Global marketing : foreign entry, local marketing & global management /