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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 5th ed. - New Delhi : Dorling Kindersley(India)/Pearson, c2009. - xxxi, 85 p. : ill. ; 28 cm.

ISBN: 9788131723173

LCCN:

Subjects--Topical Terms:
Marketing research Marketing research
Methodology

LC Class. No.: HF5415.2 / .M29 2009

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Marketing research :