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Services marketing :

Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 6th ed. - New Delhi : Prentice-Hall/Pearson, c2010. - 637p. : ill. ; 28 cm.

ISBN: 9788131725979

LCCN:

Subjects--Topical Terms:
Marketing
Management
Professions

LC Class. No.: HF5415.13 / .L5883 2010

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Services marketing :