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Marketing :

Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius - 3rd ed. - Boston : McGraw-Hill/Irwin, c2009. - xli, 493 p. : ill., maps. ; 28 cm.

ISBN: 9780073381060, 0073381063

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Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K452 2009

Dewey Class. No.: 658.8 / K39m

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Marketing :